Digital Strategy: Four Stages

by Lance
Marketing strategy

Strategy is an over-arching intelligent design that would include primary and secondary goals, methodology, milestones and how to clearly measure success. It lends a cohesive, consistent, business purpose with realistic expectations. Leaving out a marketing strategy would be as negligent as leaving out a business plan.

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Domain Name: Demystified

by Lance
B2B marketing services

Think of it like this. In the physical world, a domain name would be your street address, your web host is your home and your website files as all the wonderful things inside your home that make it your own.

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Content Was Never King

by Lance
Content & SEO strategy

Content is NOT king. It never was. Though, it IS royalty! Content is your free commodity consumed by search engines and digested by your target audience. It is how people find you and why they are influenced by you. This is a big reason why so many professionals proclaim “content is king”. It’s critical to […]

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