Digital Strategy: Four Stages

by Lance
Marketing strategy

What Digital Strategy Is and Is Not I usually arrive at a business to find they approach digital strategy from an implementation-only approach. They look at each isolated marketing effort as an immediate solution to a loosely defined goal. Then, in 3-6-12 months, they were left asking the same question. “Why are we in the […]

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Domain Name: Demystified

by Lance
B2B marketing services

Think of it like this. In the physical world, a domain name would be your street address, your web host is your home and your website files as all the wonderful things inside your home that make it your own.

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Content Was Never King

by Lance
Content & SEO strategy

Content is NOT king. It never was. Though, it IS royalty! Content is your free commodity consumed by search engines and digested by your target audience. It is how people find you and why they are influenced by you. This is a big reason why so many professionals proclaim “content is king”. It’s critical to […]

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