Deep, Functional Expertise
ELBE’s consulting services are uniquely positioned to answer your business-critical needs and issues. My hands-on leadership has served global companies with local presence, a Fortune 500 and even a start-up who now processes over $15B a year. My approach includes a holistic perspective and helps you discover your ideal long-term business objectives, so we can align the most relevant short-term goals.
Playing the Infinite Game
ELBE Marketing excels at seeing the big picture and how to execute at the ground level to get you there. Together, we’ll redefine what success looks like. Overall success in the marketplace will never be about short-term, arbitrary numbers or goals. It must be about setting yourself up for sustainable growth over the long-haul. The long game.
Strategy & Marketing Plans
Are you better off than you were a year ago? I’ll help align your short-term goals with your long-term business objectives. Together, we’ll layout the big picture, annual plan and S.M.A.R.T. criteria necessary to keep your marketing actionable and on course.
Do you feel like you did a lot this year but didn’t accomplish much at all? Learn how my Marketing Operations (MO) experience has aligned people, process, policy, technology and data into a machine that adds value and trust across organizations.
Brand is a promise. It sets an expectation regarding the quality of your services and the spirit in which you operate as a business. I can establish USPs, messaging, style guides and more to capture your value and authority your brand offers.
Regardless of your market presence, there are always competitors jockeying for your sales. It makes sense to periodically understand the strengths and weaknesses of their product, services, brand, sales process and market presence.
Analytics & Analysis
Data is accountability. Data is insight. Data is the intelligence you grow your business around. You need it to understand what is working and what isn’t. Are you making informed decisions? I help you measure the right things based on your business goals.
Need an engaging and insightful public speaker? I tailor topics based on each audience’s comfort level and always combine proven, actionable advice with clear answers to your marketing questions. You’ll leave with new ideas and a lot to think about.