17 Years of Marketing Expertise
The ELBE Marketing Agency began as a way for me to share over 17 years of marketing leadership, passion and success with the B2B community. I had spent a career tailoring integrated marketing plans to business goals, overseeing business-critical marketing programs and growing bottom-line revenues. My roles had overseen and mentored large marketing departments, successfully navigated the lead generation needs of countless businesses and pioneered the online strategy for a multibillion-dollar, global Fortune 500.
I discovered that there was always one thing every company had in common. Every business executive I met with always had two things on their mind. Sales and marketing. Sales figures are straightforward. Marketing is another story. It can be a spaghetti monster that touches every aspect of a business. So, when I walked in, it was understandable that there were always the same three marketing pain points business leaders faced. “What is our marketing actually producing for us”, “what should we be focusing on” and “why do I feel we’re ‘doing all this stuff’ but accomplishing so little”.
It was incredibly rewarding to solve business-critical problems like these, collaborate across business functions and witness the impact a successful marketing department had on a company’s bottom-line.
ELBE’s mission is to enable growing businesses with the marketing expertise necessary to succeed. We believe that providing clear answers and scalable solutions affords enduring value, informed decisions and the best opportunity for your competitive growth.
Over 35,000 Hours of Marketing Leadership
ELBE Marketing affords you the real-world difference! You’re provided marketing strategy, execution and results from someone who has actually been responsible and accountable for end-to-end corporate marketing at the enterprise level. I’ve been honed to see the big picture and do what is necessary to get the company there through strategic execution. My knowledge was NOT gained by bouncing from agency-to-agency, project-to-project while doing what I can to be 80% billable. Isn’t real-world experience why you are so knowledgeable at what you do? You got out there, dipped your arms in up to the elbows and owned your success. I invite you to leverage that same real-world difference. Allow ELBE to begin investing in your success today. You’ll be afforded a powerful, transparent marketing resource who aligns with your business, focuses on your goals and is guided by your concerns.
1. Educate and inform
2. Focus on expectations & results
3. Provide value, trust & authority
4. Be scalable, flexible & modular